What demographicpsychographic segment of the market is the


In this assignment you will evaluate a billboard advertisement for any legal for profit or not for profit organization.

Answer the following questions:

What is the message in the ad?

Why did they use the pictures, colors and fonts?

Why did they choose this location?

What demographic/psychographic segment of the market is the billboard targeted?

Include a picture of the billboard and include the physical location of the billboard.

Note: Your picture must be original and cannot come from an Internet source.

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