APA format with at least two scholarly references. Responses should be 500-700 words in length.
Your company is Kingsford Charcoal, you are clearly the market leader. Many retail store brands are popping up (i.e. Ralphs Brand) and are priced much lower. In addition, Match Light (just light the bag) is aggressively challenging your market leadership position. Please present some possible strategies to defend your leadership position, pick what you think is the best strategy and justify your strategy.