The story is told about a major donor to a well-known organization (a representative of a foundation that distributed millions of dollars), having an executive director trying to talk him into a larger gift than usual because of a special need they had. He looked the director right in the face and said, "You know, there's no end to good causes in this world. I will give you, what I decide to give you."; That shut the director up quick. In one sense, he was right...there's always lot's of important needs out there and never enough money to go around. This forces nonprofits to compete with each other for dollars. One principal of marketing is to know who you're trying to market to. If you worked for VISIONS/Services for the Blind and Visually Impaired and you were about to do a huge marketing campaign targeted towards 20th-25th Street between Lexington Avenue and 7th Avenue (fundraising letters, bus shelter ads, local radio, selecting honorees for a fundraising dinner, holding a community meeting at a local doctor's office, contacting local businesses, etc) ….what demographic information would you like to know about the people who live and work in the area? How would you use the information you collect? What demographic information would you want to know about the clients you serve? How would you use that information in marketing?