Assignment
• Each group is expected to turn in a one-page memorandum of analysis and recommendations.
• The memorandum should clearly and concisely answer the bold-faced discussion question for the relevant class session.
• Each one-page memorandum should be typed and single-spaced, 12-point font with one-inch margins.
• You may attach numerical calculations, tables, graphs or diagrams to supplement the text page and do not count toward the one-page limit.
Your discussion question is as follows:
You will use "The Cola Wars Continue" Harvard Business Case to write your response. (*Please Note: Cases are purchased at Harvard Business online. Student must register in order to gain access to the course material)
Based on the case "Cola Wars Continue: Coke and Pepsi in 2010," use game theory approach/analysis to explain the competitive behavior of Coke and Pepsi making specific references to actions taken by each firm and the different "battlefields." What conclusions can you draw about the competitive strategies pursued by both companies? At the time the Case was written was there a winner? Should both companies have acted differently?
NOTE: avoid repeating the text from the Case write up. Present an insightful analysis of what happened during the Cola Wars and avoid descriptive narrative.