And finally, how will you implement your plan? That is, what is your plan for applying to companies? How will you contact them for potential interviews? How will you prepare your wardrobe and work on your interviewing skills? When job offers come in, how will you evaluate them? If job offers don't come in, can you find out why and control for these aspects? The Appendix at the end of this chapter introduces various aspects of a career in marketing, such as types of marketing jobs, pay scales, preparation for interviewing, and what to expect the first year on the job.