Problem
The Raisin Administrative Committee is a federal marketing order, led by 47 growers, packers and a public member. The RAC is directly overseen by the United States Department of Agriculture and was created in 1949 as a result of the Agricultural Marketing Agreement Act of 1937. In 2002, the RAC decided that instead of letting the farmers sell all their raisins, they should divert 47% of them to a Raisin Reserve run by the RAC and enforced by the marketing order. The Raisin Reserve essentially confiscated a portion of the farmer's crops without market price compensation. One farmer ignored the RAC's decision and decided to sell 100% of their raisins in order to secure higher profits.
What concept from the units covered on this can be used to predict why this farmer ignored the RAC's order to sell only 47% of their raisins? Be sure to define the concept in your answer and explain how the concept relates to the quote specifically.