Assignment
Choose an existing product or service (not the same as your Course Project or Video Analysis), and write a one-page summary that answers the following four questions.
i. Which customer market segments (groups) are being targeted?
ii. Of the segments being targeted, what do customers care that most? Choose two factors (for example, cost of use and quality) and explain why customers care the most in their buying decision.
iii. What competition is the product or service facing in these segments? Find a Positioning/Perceptual Map online and interpret the map, is it consistent with your analysis?
Format your assignment according to the following formatting requirements:
i) The answer should be typed, using Times New Roman font (size 12), double spaced, with one-inch margins on all sides.
ii) The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
iii) Also include a reference page. The Citations and references must follow APA format. The reference page is not included in the required page length.