Discussion Post: Brand Personality, Consumer Lifestyle & Consumer Motivation
Select an automotive brand, then go to their website and review their marketing materials related to one or more of their vehicles. You can either look at a specific product (i.e. the Chevy Camaro, Nissan Leaf, etc.), a sub-brand (i.e. Toyota Prius family of vehicles, Ford Bronco family of vehicles, etc.), or the company brand as a whole (i.e. Tesla, Volkswagen, etc.). You may also wish to find advertisements or commercials made by the brand.
After reviewing the brand's marketing, answer the following questions:
• What company, product, or sub-brand did you choose? What materials did you review (company website, commercials, etc.)?
• What brand personality is the company (or product) trying to achieve with their marketing? Discuss how.
• What consumer lifestyles is the company (or product) trying to appeal to? Provide examples.
• Discuss the brand's marketing efforts in terms of Maslow's Hierarchy of Needs and/or Consumer Motivation.
The response must include a reference list. One-inch margins, double-space, Using Times New Roman 12 pnt font and APA style of writing and citations.