1. What communication style does Southwest airlines have to communicate with its employees? is it assertive, aggressive, non-assertive? Explain
2. What is a positioning strategy? Discuss it with one example to support your analysis.
3. Which motivational theory does Southwest Airlines apply to motivate its employees? is it Maslow or Hertzberg .Explain.
4. The real reason that a customer buys a specific product is to gain the new attributes or unique feathers. Is it a correct statement? Discuss.
5. What is a non profit... and why does an organization like Newman's Own want to operate as a nonprofit?