Problem: Pick a specific brand. Imagine that you are the Director of Advertising of said brand and build a marketing strategy. Define what you are trying to accomplish. Who are you trying to reach? What channels are you proposing to utilize to get your message across? What meaning are you trying to get across to your target audience/consumers?
I.e. Rolex sponsors the PGA Tour because it is trying to reach high net-worth individuals who have a propensity to golf/enjoy watching golf, etc.
I.e. Life Alert advertises on daytime television because it is trying to reach seniors. Seniors are most likely retired and have a higher likelihood of being home during the day watching TV, etc.