What changes could she make to two aspects of the marketing, Marketing Management

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What changes could she make to two aspects of the marketing

Problem

After receiving feedback from guests, Monika is interested in improving the social and environmental aspects of the hotel and has asked you to advise her on this. Explain to her how the societal marketing concept could apply to the business. What changes could she make to TWO aspects of the marketing mix to strengthen the environmental and social credentials of the hotel?

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Marketing Management: What changes could she make to two aspects of the marketing

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