Case Study : Crown Cork & Seal in 1989 By Stephen P. Bradley.
Prepare a one-page memo.
? What changes are taking place in CC&S's industry, and what should Crown Cork & Seal do to respond? What were the keys to CC&S's success?
? How can they best leverage these in the future?
? Discuss the different Continental's regional divisions' effect on CC&S should Crown Cork bid on?
? Which (if any) Continental's regional divisions should CC&S bid on? Why, or Why not? Walk through your rationale for your recommendations. Hint: Use Porter's five forces as a model. (previously attached)
Memo format and instructions
To: Management XXX Participants
From: name
Subject: One-page memo paper instructions, case analysis guide, and rubric
Expressing your ideas clearly can make a difference between having your ideas accepted or rejected.
How well you express your ideas in your writing assignments will also affect the outcome of your grade and success in this course.
In the business world, complex ideas must be presented quickly in a clear and concise manner, often in the form of a one-page memo, or an email.
Important decisions are made often through these one-page memos which may be shared with others as part of the decision making process. To make your memo stand out, you need to present your case concisely and supported by facts and not opinions.