1. What challenges does a company face when developing new products in the global economy? Describe selected challenges using examples of at least 3 product/service launches.
2. After having discussed the challenges of new product launches, how has technology assisted in the effort? Report on at least 3 situations in which technology supports the marketing effort.
3. Legal and ethical implications loom large in today’s business environment. Describe selected challenges using examples of at least 3 legal/ethical faux pas in marketing that hit the media.
I am just lost. I must use references that are legit. Please point me in the right direction.