Discussion Post: Marketing Management
• Imagine you were designing an ad for a (choose one): car, laptop, health clinic. What would your ad look like if you were targeting: i) old people, ii) kids, iii) super rich people, iv) What celebrity would you have endorse your brand? Why?
• Create a press kit that will be sent to customers and the media announcing a new product launch.
• Have you ever recommended a particular product to a friend or bought a product based on a recommendation from a friend. Would you be more likely to buy a product based on word-of-mouth or advertising? Why?
The response must include a reference list. Using Times New Roman 12 pnt font, double-space, one-inch margins, and APA style of writing and citations.