1. In the United Kingdom college graduates do not want to end on as the hamster on a wheel working long hours with no pay. These graduates are not looking for high-pay, high profile jobs anymore. They prefer to spend more time pursuing their hobbies and interests. Do you think this is happening in the United States as well? If so, give three pieces of advice.
2. Consumers often make purchase decisions based on what they have purchased before. What can marketers do to help influence a shift in behavior for frequently purchased, low-elaboration goods like (1) dishwashing liquid, (2) deodorant, or (3) toothbrushes?