Prepare a case study analysis on Case 2: "Southwest Airlines 2011" found on page 251 of Marketing Management textbook eleventh edition authors J. Paul Peter and James H. Donnelly, Jr.
Please include;
Statement of the main problem; A problem be defined a gap between where a current state and a desired state.
Statement of alternative solutions.
Alternative solutions for solving the problem.
Alternative solution #1
Advantages-(Describe the advantages of this alternative in 1-2 paragraphs).
Disadvantages-(Describe the advantages of this alternative in 1-2 paragraphs).
You would continue to offer a total of 3-4 alternatives employing the same format as alternative #1.
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