Case Analysis
Directions: Read the case, "Yee Wo Plastic Piping Components Ltd," on page 165. Click on the link below to see the Cengage case study format to analyze questions 1-2.
https://college.cengage.com/business/resources/casestudies/students/overview.htm
Please note that the SWOT analysis should be included in this assignment. This paper should be 4-5 pages in length and include at least one outside reference.
What can Johnny Tan do to revitalize his demoralized sales force?
To persuade end-users to specify the company's products when purchasing from distributors.