Assignment Problem: What can be the Promotion strategy of hybrid boats (Brunswick Corporation)
- Personal selling
- Advertising
- Internet - website, social media, email etc.
- Television
- Radio
- Magazine and newspaper
- Integrated media
- Outdoor media
- Others
- Sales promotions - sales prices, discounts, coupons, contests, sweepstakes, tradeshows etc.
- Direct Marketing - telemarketing, direct mail etc.
- Public relations
- Digital marketing and website (there are several tactics/channels of DM including SEO plan, PPC campaign plan, e-mail marketing plan, social media marketing campaign plan, content calendar, etc. and almost all companies nowadays need to use them)