What can be strategic marketing recommendations, Marketing Management

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What can be strategic marketing recommendations

Problem: You are to assume that you are Barbara Printup, Senior Director of Marketing for Cambridge Sciences Pharmaceuticals (CSP) and that it is now April 2008.

What can be strategic marketing recommendations to ensure a successful launch of Metabical market definition (what business are we in), alternatives, criteria, assessment and conclusion.

EXPLAIN

Reference- 2022 01 10 Emma Court (Bloomberg) - The Drugs Are Working (weight loss drug article)

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