Problem:
The marketing team in a supply chain operation is responsible for forecasting consumer demand for the supply chain's products and services. Think of a time, either professionally or personally, when you were involved in formal or informal research to understand the future demand for a product or service in a professional context or understand the demand for your time, skills, and abilities in a personal context. How was the research conducted, what were the results, and how did the results influence the subsequent action taken in response?