What can be done to stop the type of bias occurring, Marketing Management

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What can be done to stop the type of bias occurring

Problem

Commenting on the internal capability review process, a marketing consultant claimed that he had 'never seen such a review that speaks so glowingly about the ability of the company, even though in many cases the company was being outperformed by its competitors'. What can be done to stop this type of bias occurring?

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Marketing Management: What can be done to stop the type of bias occurring

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Marketing Management: What can be done to stop the type of bias occurring

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