Discussion
• You read about and practiced with concepts concerning target customers and branding. Now you will apply what you learned to address wine and soap products.
Topic 1: Branding and Targeting
Chilean wines are now considered on a par with California wines in many cases. Do some research for this Discussion. Then respond in a minimum of 200 words to address these questions:
o What branding and target marketing concepts have Chilean wines borrowed from California wines?
o What have both the Chilean and California wines borrowed from French wines?
• Discussion Topic: Targeting Business Customers
A soap company has been selling their soap to consumers with great success. However, recently they have become aware that their soap is also a tremendous grease-cutter and could be sold to industry.
o Which category of business customers could they target and why?
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.