Discussion: The Business Environment
Bethlehem Steel was one of the biggest and most successful steel companies of all time. They made the steel that built bridges and buildings all throughout America. Nevertheless, they ran into problems. Search for a video, using the search terms, "Bethlehem Steel, America".
Checklist:
• How could Bethlehem Steel avoid these problems using the marketing concepts you have learned up to this point in the course?
• Discuss what made them successful using the marketing concepts you have learned up to this point of the course.
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.