Problem
Opinion: Los Angeles based Resale boutique "Raggedy Threads" is considering increasing their online DTC (direct to consumer) business for the second half of 2022 and into 2023. The owner believes this will grow the stores overall profit by 10%.
Substantiation: "Sales of online DTC businesses are continuing to expand rapidly, Online spending represented 21.3% of total retail sales penetration for the year, according to Digital Commerce 360 estimates. This was a sales growth of 44% in 2021. STD sales for 2022 represent 13.5 % of retail sales.
Task
i. Why doesn't this substantiation work?
ii. What back up information would be more convincing?