What at the problems associated with measuring consumer


Please completely answer the following questions. Assignment should be no less than one page.

1. Distinguish between durable and nondurable goods. Provide an example of each. How do you think the postconsumption processes may very based on this distinction?

2. Explain the way confirmatory bias may work in postpurchase processes.

3. What at the problems associated with measuring consumer satisfaction?

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Operation Management: What at the problems associated with measuring consumer
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