Reel to Real – Management Workplace
Instructions: The Corporate Culture: The Natural Environment. This video can be found on your Cengage site under videos for Chapter 3. After reviewing the video and reading the questions, prepare a paper answering the questions below. Make sure you are using all of your resources to make a complete paper in terms of your book, other resources, and your own experiences. Remember the point of these assignments is to prove you understand the material and can apply it as well. Use APA formatting.
Summary: In ten years, Camp Bow Wow has grown from a single kennel in Denver, Colorado to a $40 million dollar business, with more than 150 locations. The transition from a small family business to a national chain, however, required a shift from a family-based culture to a business- and performance-based culture. A key element of of Camp Bow Wow’s culture is the staff’s deep emotional connection with animals. The connection is immediately apparent at corporate headquarters, where offices are bustling with employees and pets alike. According to founder Heidi Ganahal, “What we do is focus on what’s important to us, and that’s the animals.”
Questions: 1. What aspects of Camp Bow Wow’s corporate culture reflect the surface level of the organizational culture? What aspects reflect the values and beliefs? What aspects reflect the unconsciously held assumptions and beliefs.
2. Why did Camp Bow Wow have to change its culture when it became a national franchise?
3. What impact does Heidi Ganahl’s personal story have on employees at Camp Bow Wow?