Assignment
• Complete the SWOT Matrix to highlight the strengths, weaknesses, opportunities, and threats of the company (as approved by the instructor) you described in the discussion.
Your selected company may be a startup company of your choosing, or it may be based on the snack food company scenario provided to you.
• Include four items in each category.
• As you complete each quadrant of the SWOT Matrix, consider these questions:
A. Strengths.
a. What are your selected company's likely strengths?
b. Is your product or service in a growing industry and does it lack an entrenched competitor?
c. Are you in a niche market with great potential?
d. What strengths do you and other team members bring to the company?
B. Weaknesses.
a. What are your chosen company's likely weaknesses?
b. How entrenched is the competition in your industry segment?
c. Is your management team inexperienced?
d. How challenging will it be to produce the product or offer the service and maintain quality?
C. Opportunities.
a. What are your company's opportunities?
b. Does your segment have more demand than supply?
c. Have larger corporations stopped serving smaller or niche markets that you could enter?
d. Is a new market emerging because of demographics, immigration, changing tastes, et cetera?
D. Threats.
a. What are your company's threats?
b. Does a clear market leader exist that will be hard and expensive to displace?
c. Are downward-pricing pressures in the segment making profit margins slim?
d. Are there few or no barriers to entry for new competitors?
Format your assignment according to the give formatting requirements:
a. The answer must be double spaced, typed, using Times New Roman font (size 12), with one-inch margins on all sides.
b. The response also includes a cover page containing the title of the assignment, the course title, the student's name, and the date. The cover page is not included in the required page length.
c. Also include a reference page. The references and Citations should follow APA format. The reference page is not included in the required page length.