Examine the role of customer relationship management


Discussion Post: Service Positioning Versus Product Process

Respond to the following:

1) Examine the role of Customer Relationship Management (CRM) in business. Determine how CRM systems can play a critical role in managing value chains.

2) How does LaRosa's Pizzeria use this technology in order to improve the supply chain and value chain operations? Determine the ways this technology has helped to deliver quality to the customer. Assess the challenges that LaRosa's Pizzeria might face when trying to implement these types of technologies.

The response should include a reference list. One-inch margins, Using Times New Roman 12 pnt font, double-space and APA style of writing and citations.

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Operation Management: Examine the role of customer relationship management
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