Problem
According to Tata Consumer Products Ltd, Tata Starbucks will increase the number of coffee outlets across India and the business will emerge "much stronger" from the coronavirus pandemic. As part of its initiatives to tackle the challenges posed by Covid-19, Tata Starbucks has been planning to expand its e-commerce and enhance its omni-channel retail strategy. Do you share the same optimistic future for Tata Starbucks and what are your recommendations for the company to be successful with the digital initiatives?