Q1) What are three common pitfalls that should be avoided during brainstorming sessions? How can these problems be avoided?
Common pitfalls are including group domination, social loafing, group think and group shift. Each of the problems can generally be avoided through adequate planning and session facilitation.
Q2) What are three important techniques to improve the effectiveness of a brainstorming session?
The following techniques can improve the effectiveness of a brainstorming session: assign homework to participant, established ground rules for all the team member to follow, set the proper tone so that everyone is comfortable, "zero tolerance" no criticism of ideas during the idea generation phase, encourage participant to generate as many idea as possible, give credit to the group for the work, and manage the group size of composition to maximize the sessions effectiveness.
Which of the pitfalls is the most serious, or has the biggest effect on the effectiveness of brainstorming session?