Problem
A. Define each of the following:
a. Marketing
b. Hot Button
c. Distribution
d. Mission Statement
e. SWOT Analysis
f. Database
g. Fulfillment
h. Incentive
B. What are the 6 steps of marketing?
C. What is the difference between product research and consumer research?
D. What is the difference between a tangible product and an intangible product?
E. What is the difference between a preformed group and a speculative group?
F. What are the 12 steps to a marketing plan?
G. What are 3 new strategies or platforms that cruise lines are using to market their cruises?