Who are the stakeholders in the situation


Problem

"According to Pew Research, in 2011 the pharmaceutical industry spent more than $25 billion marketing to physicians. But at this point one in five doctors will not see pharmaceutical sales representatives in their offices, and the industry has turned to new strategies, making use of data collected from prescriptions processed by pharmacies-doctor's names, the drugs, and dosages they prescribe. Vermont passed a law forbidding the sale of this data by pharmacies, and forbidding their use to market to doctors. Who are the stakeholders in this situation? What are the ethical issues? Research: Find out what happened when the Supreme Court decided this case. Sorrell v. IMS Health Inc., 131 S.Ct. 2653 (2011)".

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Marketing Management: Who are the stakeholders in the situation
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