Problem: External Analysis
Industry analysis (Porter's 5 forces):
a) In what industry or industries does your firm participate? In each major industry in which your firm participates, please try to find out as much of the information as possible:
b) What industry trends are apparent that might change the underlying structure?
c) Who are the major competitors?
d) What is the nature of competition?
e) In the aggregate, is the demand in this industry growing, stable, or declining? Is the mix of major products or product lines changing?
f) What are the relative market shares of the major players?
g) What is the underlying structure of the industry? This is basically a summary of the industry analysis, like a concluding paragraph for your industry analysis.