Problem
Given that a specific importance weight has been assigned to each criterion: Time to market receives a value of 1, profit potential a value of 2, development risk a value of 3, and cost a value of 2. Someone has evaluated each criterion (which is rated High, Medium, or Low) of a set of four potential alternatives, with the assigned score values: High = 3, Medium = 2, Low = 1, as presented in the following table. Complete the scoring model table, and illustrate which project is the best alternative.