Question 1. What are the purposes of buying trip?
Question 2. Identify a buyer's activities during a market trip (What do they do, How do they interface with cross-functional partners like the vendors, advertising team, marketing..etc)
Question 3. Identify the necessary planning steps required before making a buying trip (list the steps needed to tkae place in chronological order)
Question 4. What are the objectives for negotiations (list and describe frequently used during vendor negotation tactics, identify terms on which vendor negotiations will focus)