What are the other two interlinking models of the brand planning?
What are the four steps of brand building?
What are the fundamental questions that customers invariable ask about brands? These questions are closely connected with each step of brand building.
What are the four ‘rungs’ of the brand ladder?
What are the six building blocks of brand building process?
In the brand resonance pyramid, the left hand side is a _____________ route to brand building, whereas the right side of the pyramid represents a more ________________ route to brand building.
What is brand salience?
What does brand salience measure?
What does the depth of brand awareness measure?
What is a product category structure?
What two major categories of brand associations make up brand meaning?
Why is the product itself at the heart of brand equity?
What is the very least requirement for ultimately creating brand loyalty and brand resonance?
What does brand performance describe?
What important types of attributes and benefits often underlie brand performance? (five)
What is brand imagery?
What are the four main intangibles that can be linked to a brand?
What are the five dimensions of brand personality?
How are brand personality and consumers’ self-concepts related?
What are the three dimensions according to which we can characterize the brand associations making the brand image/meaning?
What helps produce brand responses?
What are brand judgments?
What are the three dimensions consumers evaluates brand credibility?
What does brand consideration depend on?
What are brand feelings?
What are the six important types of brand-building feelings?
What is brand resonance?
What are the two dimensions of brand resonance?
What are the five important branding tenets the brand resonance model reinforces?
What is the brand value chain?
What are the four stages and the three linking factors in the brand value chain?
What are the five key considerations of the program quality? (DRIVE)
What does value creation begin with? (as implied by the brand value chain model)