1. Identify 10 specific marketing activities that incur costs. Five of these marketing activities should be fixed costs, and five should be variable costs. Explain the difference between
fixed and variable costs in marketing.
2. What are some of the problems in developing decision models? Which are you guilty of doing in your decision making process?
3. What might you suggest for a student that is undecided on their major? What tools or resources might help them select a clear career path?