Assignment:
1. What are the objectives of any CRM system.
2. Peppers and Rogers suggest that the purpose of a company's CRM system is to establish a learning relationship between itself and its customers. What do they mean by a "learning relationship"?
3. What types of companies benefit most from CRM?
4. Provide as many reasons as you can regarding why outcomes have been unsatisfactory for many companies installing CRM solutions.
5. There are various types of customer information and data that are typically collected and input into CRM systems. List the types of customer information and data and what they consist of.
6. What were the factors that caused CRM to appear when it did?