UNIQLO
Try to answer the following question: what are the most significant variables of segmentations that make this differentiate from other brands?
I. Compare to other competitor bands (at least three to five brands)
What are the major difference of this brand?
II. How do target the brand to certain customers, what are the characteristics of the customers of this brand?
III. How do the company and sales people/ manager positioning this brand to the customers?
IV. How do the company and sales people/ management decide the price of the brand?
V. How do the company and sales people/ management use different channel or logistics strategies to promote this brand?
VI. How do the company sales people/ management promote this brand, How they do on advertising, sales promotion, personal selling, publicity, and internet marketing.