Discussion questions:
DQ 1
What do you think are the most important characteristics/attributes of successful sales people? Discuss BTWSales is part of the marketing function.
DQ 2
You are working at Johnson & Johnson and one of your responsibilities is to set prices for new drugs. The firm has invented a cure for Aids and is protected by patent. The cost for the one time injection that cures the disease is $100 and includes amortization of the development cost (The $1 billion cost to develop the product is included in the $100) and the cost raw materials. Assume that insurance companies currently spend $200,000 to treat an Aids patient. Assume 20% of the world population is covered by insurance or socialized medicine.
What price do you charge for the treatment? Defend your answer.