Problem
My organization is candle business sells candle
Buyer Behavior
Focus on consumers or businesses as the 'buyer' of interest for your organization. If they are both customers for your organization, choose the most important or interesting customer type for your analysis.
If a consumer market is relevant for your organization:
• Analyze the consumer buying decision type of the typical consumer in your market. Consider the level of and reasons for involvement with your product.
• What are the marketing implications of this buying behavior?
If a business market is relevant:
• What type of buying situation characterizes the purchase of your product/service; explain.
• Describe and discuss the major environmental and organizational influences on clients of your organization.