The Meredith Corporation has developed an expertise in building customer relationships through segmentation, targeting, and positioning. However, the amazing part is that they have accomplished this by focusing on only the female half of the population. By focusing on core categories of home, family, and personal development, Meredith has developed a product mix designed to meet various needs of women.
Learning Objectives
• Stimulate an interest for considering recommendations for an organization such as Meredith and how it might adapt to the changes in culture and technology
• Critical thinking for determining the future of print magazines
Visit the Meredith website and answer the following three questions:
1. What are the main variables that Meredith has focused on to segment its markets?
2. Which target marketing strategy do you think best describes Meredith's efforts? Support your choice.
3. How does Meredith use its variety of products to build relationships with the right consumers? Please provide a 1 1/2 to 2 page minimum response, not including cover page and references, at least one referenced source, and APA formatting throughout