The president of xyz manufacturing company of buffalonew, Marketing Management

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The president of xyz manufacturing company of buffalonew

The president of XYZ manufacturing company of Buffalo,New York, comes to you with a license offer from a company in Osaka. In return for sharing the company's patents and know-how, the Japanese company will pay a license fee of 5 percent of the ex-factory price of all products sold based on the U.S. company's license. The president wants your advice. What would you tell him?

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Marketing Management: The president of xyz manufacturing company of buffalonew

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Marketing Management: The president of xyz manufacturing company of buffalonew

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