What are the main ideas of the article


Assignment: Comparison Of Pricing Strategies

Read the following article:

• Baye, M. R., Gatti, J., Rupert J., Kattuman, P., & Morgan, J. (2007). A dashboard for online pricing, California Management Review, 50(1), 202-216. (AN 27337872).

Write an article review answering the following questions:

• What are the main ideas of the article?
• Based on your own knowledge, experience, and readings, do you agree or disagree with the ideas in the article? Explain.
• How will you apply the ideas in this article to your course project?

The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.

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Marketing Management: What are the main ideas of the article
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