Case Study Assignment
Length: 4 pages.
This Activity is comprised of three parts. Your Activity responses should be both grammatically and mechanically correct, and formatted in the same fashion as the Activity itself.
Read "David Neeleman Reinvents Airlines," on page 26 of your text. After reading this case and conducting additional research (at least two journal articles), discuss the following.
1) Do you think that David Neeleman best meets the definition of a manager or a leader? List and discuss three reasons for your answer and provide three examples of how David Neeleman does not fit the alternate definition.
2) What are the key elements of JetBlue's culture?
3) What role does the leader play in the development and maintenance of the culture
Format your assignment according to the following formatting requirements:
(1) The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
(2) The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
(3) Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.