What are the inefficiencies in the gift market, Other Management

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What are the inefficiencies in the gift market

Assignment task: Review and analyze the Case Study by:

Wells, J., Weinstock, B., Danskin, G., Ellsworth, G. (2021). Amazon.com, 2021. HBS #716402. Boston, MA: Harvard Business School Publishing

Then answer the following questions:

1) What are the inefficiencies in the gift market that may lead to creating YourCom?

2) What do you know about your industry (player's , segments, trends), market (size, sub-segments, trends) and competition (direct, indirect, peripheral)?

3) How would you position YourCom in the gift industry competitive landscape?

Be detailed and thorough and cite any sources used in A P A. Thank you!

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