Assignment task:
Business Process Reengineering
One of the world's most successful sports apparel companies is Nike, Inc. (Nike, n.d.). Nike re-engineered its value chain by keeping high-value knowledge-intensive activities in the US such as design and marketing and using overseas manufacturing to produce its shoes and clothing. However, instead of engaging foreign direct investment to build and operate its clothing manufacturing facilities, Nike further re-engineered its value chain by relying on third-party contractors to produce Nike products. Thus, Nike's owned activities are streamlined allowing Nike to consistently earn high returns.
Business process reengineering is a collection of processes to improve business performance by changing, dropping, or reordering the processes by which tasks are accomplished. Please conduct some research or share an example that you witnessed of either successful or unsuccessful business process reengineering. Explain why the reengineering was successful or unsuccessful.