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What are the important segmentation variables for the water

Market Segmentation

In 500 words, kindly answer the following questions, referencing should be Harvard format

What are the important segmentation variables for the water market in the UK? Make sure to justify your selections.
What segment(s) did Coca-Cola target and why?
What mistake(s) did Coca-Cola make in the UK? Based on your understanding of the water market in the UK, why were these mistakes?

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