Q1. Using the Activity Based Cost analysis for Wilkerson developed in Presentation 1 of this week, work in your group to discover actions these data suggest that the Marketing Department could undertake to improve Wilkerson's financial performance by solving problems or leveraging opportunities evident at Wilkerson Company.
Q2. Develop a Marketing Department action plan based on your analysis in #1, above. Which actions identified above do you recommend that the Marketing Department undertake? Why?
Will your action plan impact any other departments at Wilkerson? If so, how will you manage that?
Q3. What are the financial implications of your plan? Specifically, what is the impact of your action plan on Wilkerson's bottom line?