Toyota operates in a complex global industry, and in order to develop and execute a successful strategy, the company must take into account the global automotive environment.
What are the current opportunities for Toyota, what threats are they facing, and what actions are they taking to respond to these environmental contingencies?
Identify two main threats and two major opportunities facing the automobile industry.
Do the executives at Toyota and the independent analysts agree?
Browse through the annual report and locate ways that Toyota is addressing these threats and opportunities.